Digital Marketing training

Digital Marketing training

Enter the world of Digital Marketing

 

Professional Diploma in Digital Marketing

Diploma in Digital Marketing is an unique program for unemployed graduates. The growth of E-Commerce, Social Media, Smart Phone etc. makes Digital marketing a priority for businesses around the world and Digital Marketing Professionals are in high demand.   Chief  Digital Officers, Chief Marketing Technologist, Chief Marketing Officer are some of highly paid positions in Industry.

The course is designed to develop essential skills.  Each batch will have Team of Five students.  They will work as Team.  This team will learn, work and produce results together.  The learning environment will be similar to working environment.  One to  one Training, Group Lectures, Assignments, Tests and  Live projects are modes of training.  Technical skills and Business skills will be developed for Career and Entrepreneurship Development.

Eligibility:  B.E., B.Sc.,BCA.,B.COM,M,COM M.Sc., MBA , should have laptop with net connection.
Course Duration: 3 months (250 hrs) Full time 2 hours per day from Monday to Friday Weekend:sunday-10-1pm
Timing: Batch 1: 9am to 11 pm; Batch 2: 2pm to 4pm Batch 3: 7pm to 9pm

Syllabus:

Module 1 -  Induction Program
Software

  • Adobe Photoshop
  • Abobe Dreamweaver
  • Joomla
  • FTP
  • Cpanel
  • SEO Tools
  • HTML / CSS
  • Java Script

Soft Skills

  • Goal Setting
  • SWOT Analysis
  • Business Communication
  • Time Management
  • Team Building
  • Project Management

Technical Skills

  • HTML Basics
  • CSS Introduction
  • Web Graphics and Tools
  • Bootstrap Introduction
  • Domain Name Registration
  • Learning about Web Server Space
  • Learning cPanel, FTP

Module 2 -  Publishing Website

  • Open Source Introduction
  • Content Management System
  • Blogging
  • E-Commerce

Module 3 -  Website Maintenance

  • Website Backup and Restore
  • Website Maintenance
  • Website Security

Module 4 - Project

  • Live Project
  • Adsense
  • Affiliation
  • Revenue making programs

Module 5 - Digital ACE

  • Branding and Awareness
  • AIDA
  • Conversion
  • CRM
  • Engagement

Module 6 - Search Engine Optimization

  • How Search Engine Works
  • Site structure and Sitemaps
  • Keyword Analysis and Tools
  • Positive ON-Page SEO Factors
  • Negative ON-Page SEO Factors
  • Positive OFF-Page SEO Factors
  • Negative OFF-Page SEO Factors
  • Rankings and Positions
  • Analyzing Tools
  • Webmaster Tools

 Module 7 - Google Analytics

  • Analytics Introduction
  • Accounts, Properties and Tracking
  • Configuration
  • Goals
  • Filters and Reports

Module 8 - Social Media Optimization

  • Facebook Pages
  • Youtube Channels
  • Twitter
  • Google Plus
  • Linkedin

Module 9 - Search Engine Marketing

  • PPC Introduction
  • Google Adwords
  • Keywords Selection
  • Campaigns, Ad Groups, Ads
  • Budget and Bidding
  • Landing Pages
  • Reports and Analyze
  • Facebook Ads
  • Bing, Yahoo Ads

Module 10 - Channels

  • Email Marketing
  • Affiliate Marketing
  • Content Marketing
  • Mobile Marketing
  • Inbound Marketing

Career Opportunities

  • SEO Specialist
  • Online Marketing Manger
  • Web master
  • Digital Ad Publisher
  • Web Analyzer