Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Eligibility & Course Duration
Eligibility:10th,12th, B.E., B.Sc.,BCA.,B.COM,M,COM M.Sc., MBA , should have laptop with net connection.
Basic Web Design Knowledge in HTML or Joomla or WordPress is essential.
Course Duration: 1 months Full time 2 hours per day from Monday to Friday Weekend:sunday-10-1pm
Timing: Batch 1: 9am to 11 pm; Batch 2: 2pm to 4pm Batch 3: 7pm to 9pm
Training Modes :
- 1 to 1 Practical
- Classroom Lectures with Practical Lab for Groups/Corporate Training
- Online Training
Syllabus:
Part 1 – Creating Website
- Domain Name Registration
- Learning about Web Server Space
- Learning cPanel, FTP
Part 2 – Publishing Website
- HTML Tags
- Creating website using Text Editor
- Introduction to CMS/Blog/ E-Commerce Platforms
Part 3 – Search Engine Optimization
- SEO Introduction
- How Search Engine Works
- Site structure and Sitemaps
- Keyword Analysis and Tools
- Positive ON-Page SEO Factors
- Negative ON-Page SEO Factors
- Positive OFF-Page SEO Factors
- Negative OFF-Page SEO Factors
- Rankings and Positions
- SEO Software Tools
Part 4 – Monitoring and Reporting
- Analytics Integration
- Webmaster Tools