Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

 

Eligibility & Course Duration

Eligibility:10th,12th,  B.E., B.Sc.,BCA.,B.COM,M,COM M.Sc., MBA , should have laptop with net connection.

Basic Web Design Knowledge in HTML or  Joomla or WordPress is essential.
Course Duration: 1 months Full time 2 hours per day from Monday to Friday Weekend:sunday-10-1pm
Timing: Batch 1: 9am to 11 pm; Batch 2: 2pm to 4pm Batch 3: 7pm to 9pm

 

Training Modes :

• 1 to 1 Practical
• Classroom Lectures with Practical Lab for Groups/Corporate Training
• Online Training

Syllabus:

Part 1 –  Creating Website

• Domain Name Registration
• Learning about Web Server Space
• Learning cPanel, FTP

Part 2 –  Publishing Website

• HTML Tags
• Creating website using Text Editor
• Introduction to CMS/Blog/ E-Commerce Platforms

Part 3 –  Search Engine Optimization

• SEO Introduction
• How Search Engine Works
• Site structure and Sitemaps
• Keyword Analysis and Tools
• Positive ON-Page SEO Factors
• Negative ON-Page SEO Factors
• Positive OFF-Page SEO Factors
• Negative OFF-Page SEO Factors
• Rankings and Positions
• SEO Software Tools

Part 4 –  Monitoring and Reporting

• Analytics Integration
• Webmaster Tools